HighCo MRM's services benefit from our transparent reporting system (Alchemy) which allows clear and efficient
order processing and management. Indeed we know that our bespoke in-house developed system is a key attribute
to us and also for our clients. End to end processing via Alchemy gives us an edge with secure online reporting
allied to our first rate account management giving you the insight and assistance you require, when you require it.
As the marketing landscape has changed so has MRM – from our foundations built on postal enquiries and call
handling via our contact centre, through email and web channels and today interfacing and in some cases
monetizing social media interactions MRM has always embraced change.
The majority of systems that support our business have been designed and built in-house. A benefit of such
extensive in-house development is that we have the experience on hand to further enhance and maintain our
software to meet the needs of the market and our clients. MRM's mail order and POS management software,
Alchemy, has been designed in-house combining the best of proprietary software such as Mailbrain, with the
flexibility that only bespoke software can provide - such as the ability to provide a 'batch control' process
for literature, or managing payment transactions in multiple currencies.
Our database engine is UniVerse, which supports an extended relational data structure. This provides MRM with a
flexible and efficient platform on which to base its application software. UniVerse provides support for web
services protocols including XML and SOAP so that the database management system can operate in a
Software-as-a-Service (SaaS) environment, either consuming or providing web services. For example: Alchemy secure
web services are consumed by our clients to load orders direct from their web sites onto the Alchemy system.
Despite having a consistent foundation, the user's view of Alchemy changes to reflect the environment in which
they operate. Internal users may use a green-screen, telnet interface whereas external users can use web pages
developed in the Microsoft .NET framework.
Alchemy is designed to work within a variety of order-processing applications, including mail-order, promotional
fulfilment and business-to-business. It is delivered through a mixture of parameters and hook-points within the
software that allows client-specific processes to be bolted-on. For example, specific pre-qualification criteria
can be inserted into order entry or branded despatch confirmation emails can be included into the picking process.
One of Alchemy's key strengths is its flexible functionality. There is one central account that holds the global
programs, definitions and parameters used by all the Alchemy client accounts. However each client account can
have its own local versions of any of the programs, definitions and parameters that override the global versions.
Therefore a client account can have bespoke functionality in one aspect of the system without having to maintain
separate versions of the standard functions in the rest of the system.
In addition to Alchemy's architecture, there are various user-defined fields that can be defined for customers,
orders and products, which may be specific to a client or even a particular activity or media code. These will
control what information is to be captured into the system, or reported out of the system, when working on that
client's account. We have the facility to create an ‘assembly code' on our system which will call upon the components
as orders are placed.